Christa Dee / fashion / 23 hours ago

bigfoot.wildboy // Do it for the vision


Ross Sey, also known as Archy, is the founder of the clothing label bigfoot.wildboy. He describes himself as a creative who is working towar...

Read More
Marcia Elizabeth / fashion / 1 day ago

OH OK debut lookbook // an orange filtered video of your 90s teen dreams


A happy go lucky sound track. The colour orange. City scapes. Pretty youths hanging out. It’s a dream sequence isn’t it? No – it’s the debut...

Read More

The Nike Dualtone Racer and Air Zoom Mariah // Faster than the speed of life

Nike Fastpack Bubblegum Club Editorial 4

Minimal. Modern. Fast. These are the words that describe the new Nike Dualtone Racer and Nike Air Zoom Mariah, two of three sneakers in Nike...

Read More

adidas EQT // cultural parallels between two urban landscapes

Adidas EQT Bubblegum Club Editorial 4

In 1991 adidas turned to its history, providing "everything that is essential and nothing that is not" and so the EQT came to be. From its h...

Read More
Binwe Adebayo / fashion / 1 month ago

Maylee: Fresh CT threads for the cool and confident woman

R1-05412-0016 - Copy

There’s something undeniably cosmopolitan about the Maylee showroom. Tucked away above its menswear cousins at Cape Town’s Cornerstore, its ...

Read More
Christa Dee / fashion / 1 month ago

i & i // combining workwear, Middle Eastern robes and old tailoring techniques


I had an interview with Shukrie Joel about how he combines workwear with Middle Eastern robes for his label i & i. Share a bit about ...

Read More
Christa Dee / fashion / 1 month ago

AREA3 CPT ’17 // A co-creation space underpinned by design


Photographer Imraan Christian and stylist Gabrielle Kannemeyer have been working with Andpeople and adidas to put together a co-creation stu...

Read More
Christa Dee / fashion / 1 month ago

Nao Serati – fashion for a new age fearless army


Neo Serati Mofammere, the founder of athleisure brand Nao Serati, found his interest in fashion while studying at the National School of the...

Read More
Christa Dee / fashion / 2 months ago

Tsepo Tsotetsi SS18 collection – visiting a dreamlike place

Tsepo Tsotetsi

Tsepo Tsotetsi decided to take his love for fashion to the next level after high school. Welcoming the guidance and refinement that was offe...

Read More
Christa Dee / fashion / 2 months ago

The new adidas NMD: style meets technology

Adidas NMD 17 X Bubblegum Club 2L

Futuristic and transformative. By combining the breakthrough technology of BOOST™ and Primeknit fabrications with the adidas signature style...

Read More
Hazel Kimani / fashion / 2 months ago

“We’re just a platform for kids in the hood”: Others Concept Space


They occupy the same streets and have been immersed in the same culture so the delivery of Kagiso Mohlala, Mbuso ‘Moose’ Zulu and Siyanda Za...

Read More
Christa Dee / fashion / 2 months ago

Born Out Of Boredom Zine launch and AW17 video lookbook


The brand Born Out Of Boredom is a relatively new baby in the South African fashion scene, having only started early last year.  Thinking ba...

Read More

Sign up for Bubblegum Club reports, news & exclusive invites to our events.