About Bubblegum Club

Bubblegum Club is a cultural intelligence agency, based in Johannesburg. We work to help brands and organizations understand and engage with contemporary South African youth culture. Along with identifying trends, we take the holistic approach of interpreting and explaining them. Through conceptualizing the broader social context of trends, our projects and activations help our clients to organically access youth culture.

Reflecting this mission, the company is divided into three interconnected divisions- an agency, an online magazine and a physical project space based in the Newtown precinct.

Our Agency produces regular reports which identify and interpret emergent trends. The reports are thoroughly researched and theoretically sophisticated, and offer our clients a rigorous analysis of the ideas and aesthetics driving these trends.

Our Online Magazine is a compendium of images, news and opinion which presents our perspective on the people and production defining South African youth culture. Its vision is to present an alternative narrative on South African art and society, by showcasing cutting edge creators and their work. The magazine is not based solely on popularity or visibility, but aims to give exposure to individuals and groups who embody passion and innovation. As well as being a showcase, the magazine is a platform for ideas and commentary which frame and advance cultural trends.

 

Services

At the core of our service offering is our mission, to help clients understand and engage with youth culture.

Understand youth culture by commissioning the production of:
Youth-culture-trend insight and analytical reports

Engage with youth culture by partnering with us on the production of:
Content campaigns
Events & activations

Contact

Christa Dee – Editor – christa@bubblegumclub.co.za

Jamal Nxedlana – Creative Director – jamal@bubblegumclub.co.za

Lex Trickett – Design Director – lex@bubblegumclub.co.za

 

Team Members

 

Bob Perfect – Contributing Editor

Gemma Hart – Contributing Editor

Christopher McMichael – Contributing Editor

Motlatsi Khosi – Contributing Editor

Beth Vale – Contributing Editor